Meetings | Incentives | Conferences | Exhibitions
M.I.C.E, incentive travel is just one type of corporate motivational event that is often grouped together under the acronym M.I.C.E (Meetings, Incentives, Conferences, Exhibitions). A tool to enhance productivity or achieve business objectives in which participants earn the reward based on a specific level of achievement set forth by management.
M.I.C.E. events can adopt many different formats, with different types of content, and the purpose will vary from company to company as they might be used to educate and train people, to launch a new product, to discuss business strategy, to share information and expertise, or to sell something. Earners are rewarded with a trip and the program is designed to recognize earners for their achievements.